»I understand design as being more than the output of our creativity, and rather the yardstick of our work overall. In consulting, in project conceptualisation or in how we organise processes. This is the only viable approach to producing genuinely robust solutions, whose strengths pay off in practice.«Florian Breßler, manager in Berlin |
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Florian Breßler, dob 1967, joined wirDesign in 1999 as author and conceptualiser. Complemented his training as advertising manager and subsequent business studies with various jobs in advertising agencies, initially in account management, before moving into conceptualisation and texting. Was involved in setting up the wirDesign Berlin office, which he has managed since 2004.
