Annual report 2016
Ideas change the world
RATIONAL AG has uncompromisingly remained true to a single idea for 40 years: combining steam and hot air within a single appliance and thereby making the chefs' work easier. The Annual Report 2016 shows how product innovations come about by way of identifying and analysing the customer's needs and any shortages that may arise in practice.
Entirely in the sense of good dialogue with the customer, the report is edited like an entertaining magazine with the technically precise and emotionally powerful means of the new corporate designs.