Not the same as other banks
The design team resorted to unconventional stylistic methods: in their choice of colours, they opted not only for anthracite but also for aggressive lemon yellow, a colour that polarises because of its unusual incisiveness. The new design strengthens comdirect's profile compared to its competitors – while simultaneously making the bank more recognisable and unique. Intuitively comprehensible pictograms and a new pictorial world that tells stories from the customer's perspective behind the bank products polishes off the new corporate design in a way that reflects the brand perfectly.
The result: an innovative, lively and clear CD relaunch including a revamped logo – with a special focus on functionality in the online context. The performance sets the stage for comdirect even more strongly as a digital brand, with equally high recognisability, and presents the comdirect website in a new, intuitively understandable design.