The perfect wave.

ista International

CD relaunch · visual language · communication ·
brand systematics · brand management

ista is a leading international company working in the management of energy and water consumption. It provides its customers with intelligent technologies and services for the optimum use of valuable resources.

www.ista.com

In decentralised organisations in particular, an intelligent management of brand image ensures a strong increase in ROI.

Corporate Design
Power for the brand relaunch

ista's new corporate design is based on a succinct and flexible design principle for all media: the »power wave«. As part of the brand relaunch we developed design principles for analogue and digital channels, a cross-media pictorial language and a sub-brand system. The corporate values »efficient management of energy« and »sustainability« inform ista's visual identity.

Imagery
Digital applications in everyday life

The solutions from ista are increasingly smart and digital. To clarify this aspect to the outside, we developed the so-called layer motifs. They visualize the intelligent processes that ista offers as digital applications. The new motifs harmoniously combine the functionalities of the ista applications with private and professional everyday situations.

Our expertise
Brand Management

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Our expertise
Communication

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Our expertise
Branding

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Our expertise
Design

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Interested?
Contact us.