KWS is one of the world's leading plant breeders and seed producers. A new brand management system was to reduce implementation hurdles, enable easy access and offer useful tools for everyday work. The brand portal was to evolve from a CI manual to a smart digital toolbox with added value, thus meet the requirements of modern corporate design.
Instead of a descriptive design bible, we established an intuitive brand management system for KWS: our wirHub.
Everyone who works with the brand can access this brand portal at any time and from anywhere in the world. In addition to the essential base elements, various tools can be found here that simplify the handling of the brand to the maximum.
This enables employees to give free rein to their ideas while remaining consistent within the design elements.
The new brand portal sees itself as a participation platform and is geared to the different needs of users, from internal users to print service providers and communications agencies, with offerings tailored to specific target groups.
