At the prestigious Corporate Design Award, wirDesign received two awards for best corporate design. The jury, consisting of branding and design experts and representatives from academia, recognized both Hannover Re’s brand relaunch and the corporate design launch of Lausitz Science Park as examples of outstanding branding.
Lausitz Science Park stands for new beginnings, transformation, and vision. As a hub connecting research, business, and industry, it brings the future to the Lausitz region. wirDesign developed a strong brand identity that brings this transformation to life visually: a flexible framework derived from the logo creates focus and forms a flexible design system. Clear typography and vibrant colors underscore the region’s international appeal. In this way, structural change and the vision of a vibrant hub of innovation become visible and tangible.
Hannover Re, one of the world’s largest reinsurers, received a new visual identity as part of a comprehensive brand relaunch. The central element is the »Supersign«, which expresses the idea »Team up to create opportunities«, deeply rooted in the brand. Lines and shapes — as the smallest units of the corporate design — interact with one another to create visual synergies. A digital brand portal serves as a central hub for all employees: Through smart tools, it supports consistent application in everyday work and strengthens the brand’s presence in the long term.
👉 View the Hannover Re case study
For over three decades, the CDP has honored groundbreaking work in the categories of launch design, relaunches, and identity-defining CD elements. It recognizes companies, agencies, and designers in the German-speaking world who strengthen brands in a distinctive way through their visual identity.
An 18-member jury of renowned experts from the design industry, business, and academia selected the 2025 winners in eleven categories from among all eligible submissions. The jury focused on criteria such as innovation, design quality, execution, and overall impact.