FUCHS SE is the world’s largest independent supplier of innovative lubricant solutions for virtually every industry and applications. To support consistent brand management across its global organization, we implemented our intuitive brand management system, the wirHub. This interactive brand portal brings together all brand-related elements and applications in one place.
We spoke with, Tina Vogel, Vice President of Corporate Marketing & Communications at FUCHS, about the development process.
»Several years ago, we worked with wirDesign to further develop our corporate design and create a strong design system. That gave us a solid foundation of trust when it came to developing our brand portal. Before making our decision, we evaluated a number of existing solutions, but many of them came with significant licensing costs. That was one of the reasons why we chose wirHub as the software for our brand portal.«
»The biggest challenge for wirDesign–and the development of the brand portal–was to create an interface with our existing asset management tool. It quickly became clear that all of our requirements and the desired tools could be implemented without difficulty. We took an iterative approach to the project, and wirDesign’s proactive input in designing the functionalities and the team’s flexibility were particularly valuable.«
Assets from the existing media database were integrated into the new brand portal via an interface and can be accessed using a search function developed by wirDesign.
»After wirDesign populated the BrandHub with the initial content and provided a one-hour training session, we were able to add the remaining content ourselves. From kick-off to launch, the FUCHS BrandHub was completed in just four months—a great achievement by the entire project team. Overall, it was a very pleasant collaboration—straightforward, collaborative, and built on mutual trust. And we’re not stopping here. We’ll continue to develop the BrandHub in line with FUCHS’s evolving needs. The portal is already delivering significant value. For example, we can integrate external agencies without having to go through the time-consuming process of manually providing them with the necessary assets. And the Logo Creator is a truly fantastic tool that delivers real value.«
Logo Creator – The right logo for every application with just a few clicks.
Strong brands need innovative brand management. With wirHub, we’ve implemented an interactive brand portal as »Software as a Service.« wirHub offers a wide range of helpful features for managing brands efficiently and effectively. Whether designers, sales staff, or marketing managers: intelligent tools help manage and design communication materials.
wirHub is much more than a digital brand manual: it simplifies complex issues and makes connections easy to understand. With automated applications, initiatives can be implemented easily and efficiently worldwide while simultaneously inspiring employees to embrace brand management.