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Impulses, Insights, Inspiration

News and interesting facts out of the branding universe. From us. For You.

Brand Story and Brand Narrative: How Stories Help Guide Brands.

Communication Brand Strategy Brand Management

Felix Brockmeyer

Felix Brockmeyer

Why Brands Matter Most in Times of Crisis

Culture Brand Management

wirDesign

wirDesign

Advertising in AI chatbots: What does this mean for brand communication?

Susann Pocha

Susann Pocha

AI-generated photorealistic image of father and daughter walking in the forest

AI in marketing: Generative AI image generation as a game changer

Technology Design AI

Sven Köppel

Sven Köppel

Dashboard of the AI-based design analysis from wirDesign

design analysis: wirDesign analyses visual brand performance with AI

Technology Brand Strategy AI

wirDesign

wirDesign

Illustration: Employer branding

Ten theses for future-proof employer branding

wirDesign

wirDesign

Employer branding as a cultural lever for organizations in transition

Employer branding as a cultural lever for organizations in transition

Communication Culture

wirDesign

wirDesign

Quick tutorials and webinars for Bosch

How Bosch explains its corporate design

Design Brand Management

wirDesign

wirDesign

Volkswagen Financial Services – value creation through appreciation

Management Brand Management

wirDesign

wirDesign

How marketing automation supports and optimises brand management

Torsten Michel

Torsten Michel

Corporate Design Management in times of VUCA

Design Brand Management

Dirk Huesmann

Dirk Huesmann

Shaping the brand with illustrations

Design Illustrations Brand Management

Stefano Conzatti

Stefano Conzatti