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Holistic Brand Management

Together, we orchestrate every brand touchpoint to

create a seamless and consistent brand experience.

This is how we build a high-performing brand and

ensure your company's success.

Our goal is to develop brands that endure in today's markets and in times of change.

We call that Brand Performance.

Together, we create solutions that combine technical excellence, master complexity, and put people at the center.

To achieve this, we combine expertise in brand strategy, design, communication, technology & AI, and management with more than 40 years of experience.

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Brand Strategy

The brand strategy is derived from the corporate goals. It defines the brand's promise, character, positioning, and added value, culminating in an inspiring brand idea.

  • Brand Positioning and Brand Architecture

  • Purpose and Mission Statement Development

  • Naming and Tagline Development

  • Employer Branding

  • Brand Implementation

  • Brand Audits and Strategy Workshops

Key Topics

Design

Good design is intuitive and modular by nature. It combines aesthetics, emotion, and functionality to create brand experiences that resonate and deliver value across every touchpoint.

  • Corporate Design

  • Logo Development and Visual Identity

  • Typography and Icon Systems

  • UX/UI Design

  • 3D Visualization and Motion Design

  • Packaging and Product Design

  • Design Systems and Templates

Key Topics

Communication

A brand must create meaningful experiences to make an impact. It should deliver the right message, at the right time, in the right place–both emotionally and through relevant content.

  • Communication Strategy and Content Strategy

  • Brand Story and Narrative

  • Campaign Development

  • Copywriting and Editorial

  • Annual Reports and Sustainability Reports

  • Social Media and SEO Strategies

Key Topics

Technology

In an increasingly complex world, brands need technical excellence. Brand experiences must be seamless across all channels, reaching customers wherever they are and making every interaction effortless.

  • Digital Strategy and UX Design

  • Digital Design Systems

  • Web and App Development

  • Marketing Automation

  • Platform and System Integration

  • Data Analysis and Insights

  • AI-powered Brand Management with wirDesign AI

Key Topics

Brand Management

Security in processes and the efficient use of tools and methods are critical success factors. Only with them can you create an adaptable and thus future-oriented brand management.

  • Brand Management Systems

  • Style Guides and Design Systems

  • Governance and Processes

  • Tool and Template Development

  • Monitoring and Reporting

  • Training and Enablement

  • Brand Management with wirHub

Key Topics

Activation

Activation combines strategy, technology, and communication with your company’s vibrant culture–bringing your brand to life. The focus is on both internal transformation and the external brand experience.

  • Corporate Culture and Values

  • Internal Communication and Change

  • Employee Engagement

  • Social Strategies and Employer branding

  • Brand Activation and Events

  • Sustainability Communication

Key Topics

siegel-kundenzufriedenheit

German Agency Award 2021/22

Top customer satisfaction

Rank 3 for wirDesign: a top ranking in customer satisfaction among design agencies.

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wirDesign in 7th place among the largest design agencies

Compared to the previous year, we were able to improve by a full 4 places and even slightly increase our sales despite the crisis and keep our headcount stable.

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