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Privacy Policy

In the following, we inform you about the processing of your personal data by us and the claims and rights to which you are entitled according to the data protection regulations.

This data protection information informs you about the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content connected with this offer (hereinafter jointly referred to as "online offer" or "website"). The data protection information applies regardless of the domains, systems and devices used (e.g. desktop or mobile).

Personal data within the meaning of the GDPR is all data that can be personally related to you, e.g. name, address, e-mail addresses, user behaviour. Which data is processed in detail and how it is used depends largely on the services used by us.

In our data protection information, we use various other terms in the sense of the GDPR. These include terms such as processing, restriction of processing, profiling, pseudonymisation, controller, processor, recipient, third party, consent, supervisory authority and international organisation. You can find the relevant definitions for these terms in Article 4 of the GDPR.

 

1. Who is responsible for data processing and whom can I contact?

Responsible is:

wirDesign communication AG
Kesselhaus – Berliner Straße 82
13189 Berlin
T +49 30 275728-0
F +49 30 275728-28
welcome@wirdesign.de

 

You can reach our
Company Data Protection Officer at:

mip Consult GmbH
Rechtsanwalt Asmus Eggert
Wilhelm-Kabus-Straße 9
10829 Berlin
T +49 30 275728-0
datenschutz@wirdesign.de
www.sofortdatenschutz.de

 

2. What sources and data do we use?

We process personal data that we receive from you in the course of using our website and our business relationship.

In the case of purely informational use of the website, we only collect the personal data that your browser transmits to our server. When you access our website, we collect the following access data, which is technically necessary for us to display our website to you and to ensure its stability and security. The access data includes the IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (i.e. name of the specific website accessed), access status/HTTP status code, amount of data transferred in each case, referrer URL (previously visited page), browser type and version, operating system and its interface, language and version of the browser software, notification of successful retrieval.

Furthermore, we receive your personal data if you contact us via contact form or e-mail. Personal data here are e.g. name, address, e-mail, telephone number and, if applicable, the data you send us as a message (hereinafter referred to as "contact data").

 

3. What do we process your data for (purpose of processing) and on what legal basis?

We process personal data in accordance with the provisions of the European Data Protection Regulation (DSGVO) and the Federal Data Protection Act (BDSG) for the following purposes and on the basis of the following legal grounds:

 

3.1 To fulfil pre-contractual and contractual obligations, Art. 6 para. 1 p. 1 lit. b DSGVO

When contacting us (via contact form or email), your information is processed for the purpose of handling the contact request and its processing on the basis of the performance of pre-contractual measures, Art. 6 para. 1 sentence 1 lit. b GDPR.

 

3.2 Within the framework of the balancing of interests,Art. 6 para. 1 sentence 1 lit. f GDPR
Art. 6 para. 1 sentence 1 lit. f DSGVO

We process your access data (see data listed above under point 2) to protect the legitimate interests of us or of third parties. In particular, we pursue the following legitimate interests:

  • Advertising or market and opinion research, insofar as you have not objected to the use of your data;
  • If you have objected to the use of your data for the purposes of advertising or market and opinion research or have revoked your consent, we store the necessary data in a blacklist in order to be able to effectively implement the objection or revocation;
  • Enforcement of legal claims and defence in legal disputes;
  • Ensuring IT security and IT operation, in particular of the website (see data listed above under point 2);
  • Measures for business management and further development of services and products.


3.3 Based on your consent,
Art. 6 para. 1 p. 1 lit. a DSGVO

Insofar as you have given us consent to process personal data for certain purposes (e.g. inclusion of your contact details in our freelancer pool, sending newsletters, advertising approaches by telephone, e-mail, SMS, etc.), this processing is lawful on the basis of your consent.

Consent given can be revoked at any time. Please note that the revocation is only effective for the future. Processing that took place before the revocation is not affected. The revocation can be sent to the contact details above or to datenschutz@wirdesign.de.

 

3.4 Establishment of an employment relationship, § 26 BDSG

When you contact us (via contact form or e-mail) in connection with your application, we process your data in order to check your suitability for the position (or other open positions in our companies, if applicable) and to carry out the application procedure. After receiving your application, your applicant data will be viewed by the personnel managers. Suitable applications will then be forwarded internally to the department managers for the respective open position. They will then decide on the further procedure. In principle, only those persons in the company have access to your data who need this for the proper conduct of our application procedure.

The legal basis for the processing of your personal data in this application procedure is § 26 BDSG. According to this, the processing of data required in connection with the decision on the establishment of an employment relationship is permissible. Should the data be required for legal prosecution after the application procedure has been completed, data processing may be carried out on the basis of the requirements of Art. 6 DSGVO, in particular in order to safeguard legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO. Our interest then consists in the assertion or defence of claims. 

 

4. Who receives my data?

Within the company, those departments that need your data to fulfil our contractual and legal obligations will receive access to it.

Processors used by us (Art. 28 DSGVO) may also receive data for these purposes. These are companies in the categories of IT services, logistics, printing services, telecommunications, financial services, advice and consulting, and sales and marketing. Where we use processors to provide our services, we take appropriate legal precautions and corresponding technical and organisational measures to ensure the protection of personal data in accordance with the relevant legal provisions.

We only disclose data to third parties who are not processors as required by law. We only pass on users' data to third parties if this is necessary, for example, on the basis of Art. 6 Para. 1 Sentence 1 lit. b DSGVO for contractual purposes or on the basis of legitimate interests pursuant to Art. 6 Para. 1 Sentence 1 lit. f. DSGVO in the economic and effective operation of our business or you have consented to the transfer of data. In the case of purely informative use of the website, we do not pass on any data to third parties.

 

5. How long will my data be stored?

For security reasons (e.g. for the clarification of abuse or fraud), log file information is stored for a maximum of seven days and then deleted (see point 2 above). Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

Insofar as necessary, we process and store your personal data for the duration of our business relationship, which also includes, for example, the initiation and processing of a contract.

Applicant data is deleted after 6 months in the event of a rejection. In the event that you have agreed to further storage of your personal data, we will transfer your data to our applicant pool. The data will be deleted there if you revoke your consent or after 24 months at the latest. Should we fill the advertised position with you, your data will be stored in our personnel management system.

Personal data of freelancers will be deleted after 6 months in case of a rejection. In the event that you have agreed to further storage of your personal data, we will transfer your data to our freelancer pool. There, the data will be deleted if you revoke your consent or after 24 months at the latest. 

Furthermore, we are subject to various storage and documentation obligations, which result from the German Commercial Code (HGB) and the German Fiscal Code (AO), among others. The retention and documentation periods specified there are two to ten years. 

Finally, the storage period is also assessed according to the statutory limitation periods, which, for example, according to §§ 195 et seq. of the German Civil Code (BGB), usually amount to three years, but in certain cases can also be up to thirty years, whereby the regular limitation period is three years. 

 

6. Will data be transferred to a third country or to an international organisation?

The data provided will be processed within the European Union as well as in the USA. Please note that we have agreed EU standard data protection clauses with recipients of your data for states without an adequacy decision by the Commission under Article 45 DSGVO, as is the case with the USA (such as Google, Microsoft, Adobe).  

The protection of personal data in the US does not meet the level of data protection required by the EU. In particular, there is a lack of enforceable rights that safeguard the protection of your data against access by government agencies. There is therefore a risk that these government agencies can access the personal data without the data transmitter or the recipient being able to effectively prevent this. 

You have the possibility to obtain a copy of the EU standard data protection clauses or to inspect them. If required, please contact us using the contact details provided in point 1 above. 

 

7. What data protection rights do I have? 

Every data subject has

  • the right to information according to Art. 15 DSGVO (i.e. you have the right to request information about your personal data stored by us at any time), 
  • the right to rectification in accordance with Art. 16 DSGVO (i.e. in the event that your personal data is incorrect or incomplete, you may request that it be rectified), 
  • the right to erasure under Art. 17 GDPR and the right to restriction of processing under Art. 18 GDPR (i.e. you may have the right to request erasure or restriction of processing of your personal data if, for example, there is no longer a legitimate business purpose for such processing and legal retention obligations do not require continued storage), 
  • the right to data portability from Art. 20 DSGVO (i.e. you may have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and to transfer this data to another controller without hindrance). 

Furthermore, you can revoke consent, in principle with effect for the future.

Furthermore, you have the right to lodge a complaint with a data protection supervisory authority (Art. 77 DSGVO in conjunction with § 19 BDSG). You can find the supervisory authority responsible for you at

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

In addition, we would like to inform you about your right of objection according to Art. 21 DSGVO:

 

INFORMATION ABOUT YOUR RIGHT OF OBJECTION ACCORDING TO ART. 21 DSGVO

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1), first sentence, point (e) of the DSGVO (data processing in the public interest) and Article 6(1), first sentence, point (f) of the GDPR (data processing based on a balance of interests). 

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. 

In individual cases, we process your personal data to carry out direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct advertising. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes. 

The objection can be made form-free and no transmission costs other than those according to the base rates will be incurred. 

If possible, the objection should be addressed to: 

wirDesign communication AG
Kesselhaus – Berliner Straße 82
13189 Berlin
T 030 275728-0
F 030 275728-28
or by e-mail to:
E-mail address  (e.g. datenschutz@wirdesign.de)

 

8. to what extent is there automated decision-making in individual cases?

As a matter of principle, we do not use fully automated decision-making pursuant to Article 22 DSGVO for the establishment and implementation of the business relationship. Should we use these procedures in individual cases, we will inform you of this separately if this is required by law. 

 

9. Is there an obligation for me to provide data?

Within the scope of our website, you must provide the personal data that is required for the use of our website for technical or IT security reasons. If you do not provide the aforementioned data, you will not be able to use our website.  

When contacting us by form or e-mail, you only need to provide the personal data that is required to process your enquiry. Otherwise, we will not be able to process your request. 

 

10. Hubspot - Analytics and Newsletter 

We use the Hubspot service of HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA, on our websites for the purposes described below. Hubspot is a web-based customer relationship management software solution (CRM system) that we use to cover various aspects of our online marketing. We use Hubspot for email marketing, in particular newsletter distribution, contact management (e.g. user segmentation & customer relationship management/CRM), operation of landing pages and contact forms, social media publishing and reporting. 

Hubspot processes your personal data when you interact with our website, including when you use our registration forms. Information collected when you use our website includes, but is not limited to, information about your computer and your visits to our website, such as your IP address, geographic location, browser type, length of visit, Internet service provider (ISP), pages visited and files viewed on our website (e.g., HTML pages and graphics), your operating system, clickstream data, access times, and addresses of websites from which you linked to our website. We use this data, using Hubspot, to compile general statistics about the use of our website. We may link this automatically collected information to other personal information such as your name, email address, address and telephone number. 

You can view Hubspot's privacy policy here: https://legal.hubspot.com/privacy-policy.

The legal basis for this processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, Art. 49 para. 1 sentence 1 lit. a DSGVO. Consent given can be revoked at any time. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected. The revocation can be sent to the contact details above. 

The legal basis for this processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, Art. 49 para. 1 sentence 1 lit. a DSGVO. Consent given can be revoked at any time. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected. The revocation can be sent to the contact details above. The legal basis for this processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, Art. 49 para. 1 sentence 1 lit. a DSGVO. Consent given can be revoked at any time. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected. The revocation can be sent to the contact details above. 

 

Hubspot Analytics

HubSpot uses cookies or similar technologies (such as web beacons and JavaScript) to analyse trends for us, track users' movements around the website and gather aggregate demographic data about users. The legal basis for this processing is your consent pursuant to Art. 6 (1) sentence 1 lit. a DSGVO, Art. 49 (1) sentence 1 lit. a DSGVO.

You can find more details on our use and management of cookies in the "Cookies" chapter of this data protection information. You can manage your cookie settings by clicking on the "Change cookie consent" link in the footer of the website.

 

Hubspot Newsletterversand

We use the newsletter function offered by Hubspot. With the following information, we inform you about our newsletter as well as the registration, dispatch and evaluation procedure and inform you about your rights of objection. If you subscribe to our newsletter, you agree to receive the newsletter and the described procedures.

Newsletter content: We send newsletters, e-mails and other electronic notifications, e.g. white papers, with promotional information (hereinafter "newsletter") only on the basis of the recipient's consent or on the basis of a legal permission (in particular § 7 para. 3 UWG). If we specifically describe individual newsletters within the scope of the registration, this description is decisive for the consent of a newsletter subscriber. If no separate description is provided, our newsletters will contain information about our products, offers and promotions as well as information about our company.

Double opt-in: Registration for our newsletter is carried out using the so-called double opt-in procedure. This means that after you have registered for the newsletter, we will send you an e-mail in which we ask you to confirm your registration. This confirmation serves to ensure that only persons who have access to the specified e-mail address register for our newsletter. We log the registrations to the newsletter in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the newsletter service provider are also logged. 

According to its own information, the newsletter service provider uses the data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services. However, the newsletter service provider does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties. 

To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to provide a first and last name, company and telephone number for the purpose of a personal address in the newsletter. 

The newsletters contain a so-called web beacon, i.e. a pixel-sized file that is retrieved from Hubspot's server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and your reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor that of the dispatch service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. 

The dispatch of the newsletter and the measurement of its success are based on the consent of the recipients in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, Art. 49 para. 1 sentence 1 lit. a DSGVO, Art. 7 DSGVO in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal permission in accordance with § 7 para. 3 UWG. 

The logging of the registration process takes place on the basis of our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO and serves as proof of consent to receive the newsletter. 

You can unsubscribe from receiving our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled this subscription, their personal data will be deleted. 

 

11. Cookies & Reach Measurement

We use cookies on our Internet pages. Cookies are small text files, usually consisting of letters and numbers, that are placed on the user's computer when they visit certain web pages.

Some of these cookies are essential for our website to function, while other cookies help us to improve our website by giving us insight into how you use the website. 

By default, we only use necessary cookies. Necessary cookies enable the core functionalities of our website. The website may not display properly or some areas may not function properly without these cookies. Necessary cookies can only be prevented by making the appropriate settings in your browser. 

We only use cookies that are not necessary for the website to function ("non-essential cookies") if you have given your consent via our cookie banner. You can return to our privacy information at any time to withdraw your consent or make changes. 

Click here for information on the cookies we use. 

The following additional options exist in relation to cookies: 

 

  • If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. Stored cookies can be deleted in the system settings of the browser. Please note that the deactivation of cookies can lead to functional restrictions of this website.
  • You can object to the use of cookies for website tracking and advertising purposes via the network advertising initiative http://optout.networkadvertising.org/ or the American website http://www.aboutads.info/choices or the European website http://www.youronlinechoices.com/uk/your-ad-choices/. 

 

 

12. Processing of personal data in the context of the use of external online services

 

12.3 Google Analytics

We use the web analytics service Google Analytics from Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland (parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) hereinafter "Google". 

The web analytics service Google Analytics uses cookies. The information generated by the cookies about the use of our website is usually transmitted to a Google server in the USA and stored there. There are corresponding risks associated with the processing of your data in the USA. By giving your consent via our cookie banner, you consent to the processing of your data in the USA, despite potential access by US authorities, Art. 49 para. 1 p. 1 lit. a DSGVO. 

Google processes the data for us in order to evaluate the use of our website by website visitors, to create reports on the activities within our website and to provide other services associated with the use of the website. In doing so, pseudonymous usage profiles of website visitors are created from the processed data. 

During your visit to the website, the following information is collected, among others: 

  • pages viewed, 
  • the achievement of contact goals, such as contact and test drive requests or newsletter registrations, 
  • Your use of our website, for example clicks and time spent on one of our pages, 
  • Your approximate location (country and city), 
  • your IP address (in shortened form, so that no clear allocation is possible), 
  • technical information such as browser, internet provider, terminal device and screen resolution, 
  • which website or advertising medium you used to reach us. 

Google Analytics stores cookies in your browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognised on future website visits. 

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely. The IP address transmitted by your browser will not be merged with other Google data. 

We use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. 

You can prevent the storage of cookies either by rejecting them in our cookie banner or by setting your browser software accordingly; users can also prevent the collection of the data generated by the cookie and the transmission to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. 

We use Google Analytics Remarketing to display the ads we place with Google or its partners only to users who have also shown an interest in our website or who have certain products or services (e.g. interests in certain topics on our website), which we transmit to Google (so-called "remarketing"). With the help of remarketing, we want to ensure that our advertisements correspond to the interests of the users and do not have a harassing effect. You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/. 

Further information on data processing by Google, setting and objection options can be found on Google's websites at https://policies.google.com/technologies/partner-sites. 


 

12.2 Google Ads

We use the Google Ads service of Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland (parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) hereinafter "Google". 

The processing of data within the scope of this service also takes place in the USA. There are corresponding risks associated with the processing of your data in the USA. By giving your consent via our cookie banner, you agree to the processing of your data in the USA, despite potential access by US authorities, Art. 49 para. 1 p. 1 lit. a DSGVO. 

Google Ads is a service for placing advertising banners on the Internet, which allows us to place ads in Google's search engine results as well as in the Google advertising network. Google Ads allows us to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user carries out a keyword-relevant search. In the Google advertising network, our ads are displayed on topic-relevant websites by means of an automatic algorithm and in compliance with the keywords we have specified in advance. 

The purpose of our use of Google Ads is to promote our website by displaying advertisements on the websites of third-party companies and in Google's search engine results and, if applicable, to display third-party advertisements on our website. 

If you access our website via a Google advertisement, a so-called conversion cookie will be stored on your computer by Google. A conversion cookie loses its validity after thirty days and is not used to identify you, but to track whether certain sub-pages of our website have been accessed. The conversion cookie enables both us and Google to track whether you have accessed our website via an ad, completed an action (e.g. a purchase) or abandoned it. 

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads. We thus determine the success of our respective ads and are able to optimise our ads for the future based on this information. Neither our company nor other advertisers of Google Ads receive information from Google by means of which the data subject could be identified. 

Instead of using our cookie banner, you can also prevent cookies from being set by setting your internet browser accordingly. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on your computer. In addition, a cookie already set by Google Ads can be deleted at any time via the browser. Furthermore, it is possible to object to interest-based advertising by Google. To do this, you must call up the link www.google.de/settings/ads from any of the internet browsers you use (on any device) and make the desired settings there. 

If you wish to object to interest-based advertising by Google, you can use the opt-out options provided by Google: http://www.google.com/ads/preferences. 

Further information and the applicable data protection provisions of Google can be found at https://policies.google.com/technologies/partner-sites. 

 

12.3 LinkedIn Insight Tag

The "LinkedIn Insight Tag" of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland is used on our website. 

This is a JavaScript code that sets a cookie on your device which enables the collection of, among other things, the following data: IP address, device and browser properties and page events (e.g. page views). The use of cookies is based on your consent. 

This data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days. 

We learn via the "LinkedIn Insight Tag" which LinkedIn ad or interaction on LinkedIn you came to our website from. This enables us to better control the display of our advertising. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. We can use this data to display targeted advertising outside our website without identifying you as a website visitor. 

Please note that the data may be stored and processed by LinkedIn, so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes. In addition, the data is also processed in the USA. Please note that the protection of personal data in the USA does not correspond to the level of data protection required by the EU. 

The processing of the data is the joint responsibility of LinkedIn and us in accordance with Art. 26 DSGVO. The primary responsibility for the processing of personal data via the Insight Tag lies with LinkedIn and all obligations under the GDPR are fulfilled with regard to the processing of personal data by LinkedIn (in particular the information obligations pursuant to Article 12 et seq. DSGVO, ensuring data subject rights pursuant to Article 15 et seq. GDPR, notification of data breaches pursuant to Articles 33, 34 GDPR). The joint responsibility agreement pursuant to Art. 26 DSGVO can be found at: https://legal.linkedin.com/pages-joint-controller-addendum 

For more information, please see LinkedIn's privacy policy at: https://de.linkedin.com/legal/privacy-policy.

Members of LinkedIn can control the use of their personal data for advertising purposes in their account settings. To deactivate the Insight tag on our website ("opt-out") click https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out 

 

13. Integration of third-party services and content 

Within our online offer, we use content or service offers from third party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 (1) sentence 1 lit. f DSGVO) in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources. 

The following presentation provides an overview of third-party providers and their content, together with links to their data protection information, which contains further information on the processing of data and, in part already mentioned here, options for objection (so-called opt-out):  

  • Videos from the "Vimeo" platform of the third-party provider Vimeo, Inc, 555 West 18th, New York, New York 10011, USA. Data protection information: https://vimeo.com/privacy Cookie policy: https://vimeo.com/cookie_policy. 
  • To make our website visually appealing, we use Adobe Typekit from Adobe Systems Software Ireland Ltd. 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland ("Adobe"). This service allows us to access Adobe's font library. In order for the fonts we use to be integrated, your browser must establish a connection to an Adobe server in the USA and download the required font. This provides Adobe with the information that our website has been accessed from the IP address of your device. By concluding standard data protection clauses, Adobe has undertaken to guarantee the European data protection principles and the European level of data protection also in the context of data processing taking place in the USA. For more information on Adobe Typekit, please see Adobe's privacy policy at https://www.adobe.com/de/privacy.html. 

 

14. Our social media presences

You will find us with presences within social networks and platforms so that we can also communicate with you there and inform you about our services. 

We would like to point out that your data may be processed outside the European Union and that the data is usually processed for market research and advertising purposes. Usage profiles can be created from the usage behaviour and resulting interests of the users. These usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For this purpose, cookies may be stored on the users' computers, in which the usage behaviour and the interests of the users are stored. Other data may also be stored in these usage profiles, especially if the users are members of the respective platforms and are logged in to them. 

We only link to our company profiles on the respective social networks on our website. However, please note that when you click on a link to the social networks, data is transmitted to their servers. If you are logged in to the respective social network with your user name and password at that time, the information that you have visited our company profile on the respective social network from our website will be transmitted there and the respective provider can store this information in your user account. 

In principle, we have no significant influence on the data processing of the social networks. However, we receive statistics from the providers about the use of and visits to our company profiles on the social networks (e.g. information about the number of views, interactions such as likes and comments, and aggregated demographic and other information or statistics). You can find more information about the data used by the providers in the providers' data protection notices linked below. 

Insofar as we receive your personal data in the context of our social media presences (e.g. in the context of a communication), you are entitled to the rights in this regard set out in this data protection information above. You can address your requests with regard to data processing in the context of our company profiles to us using the contact details above. 

If you also wish to assert rights against the provider of the social network, the easiest way to do so is to contact the respective provider directly. The provider knows both the details of the technical operation of the platform and the associated data processing as well as the specific purposes of the data processing. The contact details can be found in the data protection information linked below. We will also be happy to support you in asserting your rights, insofar as this is possible for us. 

The processing of users' personal data is generally based on your consent in accordance with Art. 6 (1) sentence 1 lit. a) DSGVO. The legal basis is also Art. 6 (1) lit. b DSGVO if we receive and process your data as part of a contract-related enquiry via our social media presence. The legal basis for linking and operating our company profiles in the social networks, including receiving statistics on the use of our company profiles, is Art. 6 (1) lit. f DSGVO based on our legitimate interest in our company communication in the respective social networks. 

For information on the respective processing and the respective objection options, we refer to the data protection information of the providers linked below: