Deeply rooted in the herbal cosmetics movement of the 1960s, the family-owned company HILDEGARD BRAUKMANN researches new formulas that support people in their 'natural character'. This passionate commitment ought to be tangible in the brand identity.
Guided by the key idea »truly touching« we developed a clear corporate design for HILDEGARD BRAUKMANN that conveys honest enthusiasm. We succeeded in creating a distinct visual unity out of the vast variety of past products that had been used throughout the decades and that all looked different.
The corporate design reduces the organically developed design structures of the traditional skin care brand to the essentials and shows it for the first time as it really is: truly touching.
