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Truly touching.

The heritage and success story of

HILDEGARD BRAUKMANN can now be experienced

as a whole through its brand presence and communication:

the cosmetics brand has made it onto the top shelves.

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Brand development for
HILDEGARD BRAUKMANN

Industry 
Cosmetics 

Services 
Brand analysis 
Brand sharpening 
Brand story 
Corporate design 
Packaging 
Concept 
User experience 
Web design 

Deeply rooted in the herbal cosmetics movement of the 1960s, the family-owned company HILDEGARD BRAUKMANN researches new formulas that support people in their 'natural character'. This passionate commitment ought to be tangible in the brand identity. 

Guided by the key idea »truly touching« we developed a clear corporate design for HILDEGARD BRAUKMANN that conveys honest enthusiasm. We succeeded in creating a distinct visual unity out of the vast variety of past products that had been used throughout the decades and that all looked different. 

The corporate design reduces the organically developed design structures of the traditional skin care brand to the essentials and shows it for the first time as it really is: truly touching. 

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Key idea

A true success story

Our vision is to support people in their natural character. Like Hildegard Braukmann, a pioneer of herbal cosmetics, we are convinced: Only those who feel good in their skin can unfold their personalities. That is why we develop highly effective products for every type, every age and every phase of life. Genuine quality from Germany for genuine needs. As a family business, we walk this path with excitement. 


HILDEGARD BRAUKMANN – Truly touching.

Brand strategy

Independently together. 

Over 300 products from 14 series come together under a strong umbrella brand. This guarantees brand recognition while supplying target-group-specific impact at the POS. 

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Website & Onlineshop

The whole brand world, just a click away. 

For the first time, the new website with an integrated online shop offers more than 380 products from 14 product lines. 

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Make Tools. Not Rules. Mit dem wirHub haben wir ein interaktives Markenportal entwickelt.

Wie man darauf kommt, ein eigenes Brand Management-System zu entwickeln.