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New Machines, New Brand

HOMAG’s innovative leadership is visible

throughout the entire brand identity.

HOMAG – Brand Relaunch

Industrial Sector

Brand Relaunch
Product and Image Communication
Corporate Design
Product Film
Trade Show Presence

HOMAG is the world market leader for high-tech machines and plants for the woodworking industry and trade. To ensure that the innovative leader from southern Germany appears as modern and digital to the outside world as it is, we have developed a new brand identity and numerous accompanying media.

Wood is still the star of the company, but now, you can also look at the brand itself and see how wide the range of HOMAG’s work really is.


Brand development

A brand for Industry 4.0

We developed a communication concept to convey technological market leadership through strong brand values and confident messages. Based on this, we developed the company’s new image – with a minimalist, technological design language, and design elements that can be used flexibly – highlighting the power of the machines.


Trade Show Presence and Communication

Design meets digital

In addition to the logo and visual world, we also developed the trade show presence, including a series of images and product ads. Using transparent customer promises, the campaign communicates HOMAG's positioning as a partner of tomorrow's trends.

A film produced for the trade fair also showcases the new generation of machines in the updated brand look and, together with the self-confident trade fair wall statements, ensures an attention-grabbing relaunch.


Product film

As Versatile as Working with Wood.

For the company's latest innovation, the HOMAG Cube, wirDesign developed an animated product film. It vividly shows how the digital cube connects machines with each other and how it can simplify complicated work processes in every workshop.



German Design Award 2019
German Brand Award 2019