Transparent. Fast. Personal.
In a confusing market,
we have created a uniquely transparent brand
with personal relevance.
![Plakat heycar](https://f.hubspotusercontent10.net/hubfs/19954711/HC4-min.png)
heycar – Branding
Industry
Used Vehicles
Services
Naming
Claiming
Brand Characteristics
Brand Positioning
Corporate Design
heycar is a transparent platform for high-quality used car trade. In a confusing market, we have created a uniquely transparent brand with personal relevance – direct and communicative from naming to corporate design.
![](https://f.hubspotusercontent10.net/hubfs/19954711/Arbeiten/_Poster/Poster_heycar_Farbswitch.jpg)
Brand development
hey new brand!
In a collaborative, iterative process, we worked with BCG Digital Ventures and Volkswagen Financial Services to holistically conceive and develop the positioning, naming, brand characteristics and design.
![](https://f.hubspotusercontent10.net/hubfs/19954711/Arbeiten/_Poster/Poster_heycar_wortswitch.jpg)
![Frau im Auto heycar](https://f.hubspotusercontent10.net/hubfs/19954711/170823_wir_1436_b-min.jpg)
![Gebrauchtwagen heycar](https://f.hubspotusercontent10.net/hubfs/19954711/Bildstil-3.png)
![Kommunikationsprinzip heycar](https://f.hubspotusercontent10.net/hubfs/19954711/HC6-min-1.png)
![HC5-min](https://f.hubspotusercontent10.net/hubfs/19954711/HC5-min.png)
![Kommunikationsprinzip heycar](https://f.hubspotusercontent10.net/hubfs/19954711/beste-auto-2.png)
Design principle
The heycar brand stands for communication:
It talks to you and speaks to you.
The idea of the design principle can be found in the simple statement: All brand elements communicate directly with the user. Transparent. Fast. Personal. Starting with the flexibly used name »Hey« to the icons that highlight what is important. With a wink of the eye, they make heycar the most direct link between high-end dealers and quality-seeking buyers.
![Plakat heycar](https://f.hubspotusercontent10.net/hubfs/19954711/Arbeiten/heycar/anwendung-1.png)
![hey-1](https://f.hubspotusercontent10.net/hubfs/19954711/hey-1.png)
![Beispielscreens Apps heycar](https://f.hubspotusercontent10.net/hubfs/19954711/anwendung-3.png)