Transparent. Fast. Personal.
In a confusing market,
we have created a uniquely transparent brand
with personal relevance.
heycar – Branding
heycar is a transparent platform for high-quality used car trade. In a confusing market, we have created a uniquely transparent brand with personal relevance – direct and communicative from naming to corporate design.
hey new brand!
In a collaborative, iterative process, we worked with BCG Digital Ventures and Volkswagen Financial Services to holistically conceive and develop the positioning, naming, brand characteristics and design.
The heycar brand stands for communication:
It talks to you and speaks to you.
The idea of the design principle can be found in the simple statement: All brand elements communicate directly with the user. Transparent. Fast. Personal. Starting with the flexibly used name »Hey« to the icons that highlight what is important. With a wink of the eye, they make heycar the most direct link between high-end dealers and quality-seeking buyers.