Together with the Bundesverband der Deutschen Volksbanken und Raiffeisenbank e.V. (BVR), we set ourselves the goal to make the brand more understandable, to create flexibility in brand management, and to offer individual solutions for the more than 800 member banks.
Our solution combines atomic branding and a sophisticated brand management portal. Reducing the "code" of the brand to a few basic atoms guarantees a consistent appearance that can be scaled as desired. Flexible design principles replace increasingly complex design rules.
