Guidance instead of guidelines
Digital Brand Management for Volksbanken Raiffeisenbanken
Volksbanken Raiffeisenbanken: Brand Management
Corporate Design Revision
Digital brand portal
Together with the Bundesverband der Deutschen Volksbanken und Raiffeisenbank e.V. (BVR), we set ourselves the goal to make the brand more understandable, to create flexibility in brand management, and to offer individual solutions for the more than 800 member banks.
Our solution combines atomic branding and a sophisticated brand management portal. Reducing the "code" of the brand to a few basic atoms guarantees a consistent appearance that can be scaled as desired. Flexible design principles replace increasingly complex design rules.
Unique in appearance.
Like no other brand, Volksbanken Raiffeisenbanken are locally accessible for their customers. Decentralised organisation - that is their strength. And at the same time their challenge: Because they want people to recognise the local Volksbanken Raiffeisenbanken immediately no matter where they are.
Digital brand management
Together with wirDesign, they have optimised their corporate design and now tailor their brand management just as precisely in the collaboration with their numerous local banks and agencies. The brand management portal »wirHub« developed by wirDesign is a customised and user-centric tool that supports our clients in their brand work.
The clear navigation and inviting design of the brand management portal makes users want to work with the brand.
More than 1000 words
We have derived an entire world of pictograms from the Volksbanken Raiffeisenbanken trademark.
Easy to find.
In the associated pictogram library, all pictograms can be easily searched for and found using keywords.