Clearer, More Modern, More Confident: A New Brand Identity for HUK24

HUK24 is unveiling a refreshed brand identity. In collaboration with the brand and design consultancy wirDesign, Germany’s largest direct insurer has aligned its brand more consistently with its identity as a digital company.

With this corporate design relaunch, wirDesign has sharpened the brand’s focus far beyond mere design considerations: New brand codes, a flexible design system, and a concise design principle reinforce its modern, digital identity and bring the promise “Digital. Simple. More affordable.” to life across all touchpoints.