AI-supported brand and design analysis
Is your corporate design merely consistent - or is it really in line with the brand?
Our AI-based analysis BrandAnalysis uncovers both: functional weaknesses in the design and a lack of fit with the brand strategy.
We asked ourselves: Is good design measurable?
Until now, there has been no standardised method for evaluating design and brand impact. Design evaluations are often subjective and therefore difficult to compare.
We believe that companies need reliable design KPIs that provide clear guidance. Our AI-based analysis creates decisive added value here - it enables objective, measurable and detailed insights into the impact of brand appearances.
This gives you a sound basis for comprehensive assessments, allows you to identify optimisation potential at an early stage and steer your brand strategy based on data.
For a design that works - and fits the brand.
Our offer
We analyse individual touchpoints (e.g. packaging, website, print) using a standardised evaluation system with over 40 KPIs - from logo impact and colour psychology to the question: "Is the brand personality visually tangible?"
Our analysis is ideal for companies that want to grow, are questioning their visual identity or are preparing for a rebranding.
What you get
A tabular, AI-supported evaluation according to objective design criteria
A structured classification according to weighted KPIs
Visual and strategic weaknesses at a glance
Critical classification of brand fit
Clear, actionable recommendations for design optimisation
Direct integration of initial solution proposals
One tool, two perspectives: Design & brand fit in comparison
Design score
Evaluation of clarity, consistency, legibility, colour impact, reproducibility and much more.
Brand score
Checking the visual brand fit: Does the design match the brand personality and the target group's wishes? How well does the appearance reflect the brand values?
The AI suite for brand-centered design
wirDesign AI is a modular AI tool suite for brands that want to appear consistent - from design analysis to automated implementation.
Find out more about the wirDesign AI Suite: To the website
Why companies have already opted for our AI analysis
- Sound basis for redesign, refresh or repositioning
- Objective evaluation instead of gut feeling
- Regular check of design performance
- Optimisation of individual touchpoints
- Design decisions with brand impact
Find out more about the possibilities with BrandAnalysis.
Directly:
30-minute consultation on BrandAnalysis - no obligation & free of charge.
Or: