AI target group analysis for brands.
Understand your target groups like never before - with interactive AI personas.
Almost every company has personas - usually as theoretical models in presentations or PDFs. The wirDesign AI BrandPersona turns them into lively, conversational partners.
The AI-supported target group analysis translates data into dialogue.
Really understanding target groups - with AI
The AI BrandPersona behaves like a representative of your target group: it reflects their attitude, wishes, expectations and pain points. In this way, brand perspectives can be experienced directly - and strategic decisions are backed up by data.
AI personas can be integrated directly into strategy, content planning, campaign development and design processes. Instead of relying on static models, you work with living, adaptive personas that are constantly evolving.
What the BrandPersona does
- Data intelligence meets brand understanding: links your own data (e.g. CRM, surveys, analytics) with external sources such as census or market studies.
- Interactive insights: Survey personas in real time - on perception, behavior or product preferences.
- AI-supported evaluation: Upload designs, product ideas or texts and receive direct feedback from a target group perspective.
- Easy integration: Access via web interface or API, seamlessly connectable to existing systems.
This creates tangible, dialogue-capable and brand-specific target group images - always available and ready to use.
In addition to AI DesignCheck, AI BrandAnalysis and the AI ImageCreator, wirDesign AI BrandPersonas are an elementary building block for the AI strategy in brand management.
How it works
Analysis phase
Existing data and studies are analysed with AI. The system recognises patterns, values and behavioural patterns that shape your target group.
Customisation
The AI enriches the model with demographic and psychographic characteristics and creates realistic, synthetic personas - tailored to your brand.
Utilisation
Personas can be addressed directly via a web-based interface, surveyed or integrated into decision-making processes - from product development to campaign design.
This makes understanding target groups interactive, intuitive and measurable.
Advantages for brands
More precise understanding of target groups: AI-supported analysis combines internal and external data sources.
Data-driven perspectives: Objective insights promote better, brand-relevant decisions.
Strategic basis for decision-making: support for communication strategy, campaign and content development.
Easy integration: Access via dashboard or API connection to existing systems.
Data security: GDPR-compliant processing and storage on European servers
Frequently asked questions about BrandPersona
The BrandPersona uses existing data sources such as CRM data, surveys, social media insights or website analytics. If such data is missing, personas can be developed jointly from brand and communication documents.
Personas can be updated regularly - manually or automatically via data connections. This ensures that target group understanding is always up to date.
The BrandPersona provides specific recommendations for content, tonality and channel strategy.
Profiles can be exported or integrated directly into communication and planning tools.
It is particularly suitable for brands that want to better understand their target groups and communicate based on data - in marketing, brand management and strategic communication.
The AI suite for brand-centered design
wirDesign AI is a modular AI tool suite for brands that want to appear consistent - from design analysis to automated implementation.
Understanding target groups in a new way - schedule a demo now or get in touch
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