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A relaunch that connects

For the Medios Group, it’s the new hub for online communication. The modern, accessible and clear design of the corporate website introduces itself as a portal for the Specialty Pharma company's target groups.

Medios Group - Strategic website relaunch

Industry
Specialty Pharma
Healthcare
Life Sciences

Services
Information Architecture
Design System
UX/UI Design
Web Development
Content Co-Creation
SEO Strategy
CMS Update (TYPO3)
Integration HubSpot CRM

As part of a comprehensive strategic analysis, we identified the need for a targeted relaunch of the Medios website.

Based on clearly defined goals and in-depth target group interviews, we developed an optimized information architecture that meets the diverse user needs. A particular focus was on UX optimization and the development of a robust design system, which forms the basis for future digital products.

Technical optimizations and the integration of the CRM system Hubspot (for newsletters, event registrations and lead generation) ensure that the website meets both the current requirements and the long term digital strategy of Medios.

Medios_Space Navigator

Optimized user experience for all target groups

A new website structure was created for the Medios Group that reflects its growth and strategy. An interlinked website ecosystem with optimized user journeys, modernized UX/UI and accessible design strengthens the brand.

"With our new corporate design, we are setting an example for inclusion and accessibility - modern, accessible and consistent across all channels."

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Position Rhineland Regional Association

A robust design system

In order to keep the Medios brand consistent and flexible, a robust design system was developed. This digital construction kit enables a uniform design for all future interfaces and provides the basis for efficient further development of the website and other digital products.

Medios Design System at a glance

Structure is queen. Content is king.

For the relaunch of the website, content was co-creatively reimagined to maximize SEO potential and increase visibility. With new texts, images, videos and animations, the site offers an emotional user experience that perfectly supports the strategic goals and user-centric focus.

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»With the relaunch, we have fundamentally improved and rethought our website: a clear structure, modern design and a significantly optimized user experience. Our target groups - doctors, pharmacists, investors and patients as well as potential employees - can now find the right content quickly and easily. The analytics figures also show this. It was particularly great that the wirDesign team knows our brand so well and has been supporting us for years. The process was productive, creative and we simply enjoyed it. Thank you for the close and excellent collaboration!«

Mailin Belloff, Senior Manager Brand Communications Medios AG


Mailin Belloff
Senior Manager Brand Communications
Medios AG