Covid-19 has presented us all with completely new challenges at record speed. And Städtische Werke Magdeburg (SWM) has responded just as quickly. Because in 2020 they have always asked themselves exactly the same question they have been asking themselves since they were founded: What is important for the people in and around Magdeburg?
In order to unfold and link this range of topics, SWM, in cooperation with wirDesign, have developed a digital annual report full of exciting cross-links and emotional stories.
The big and supposedly heavy topic of "relevance" is deliberately broken up and commented on with playfully illustrated GIFs: from buying hamsters to home offices. This makes digital conferences and chats fun again.
For almost 20 years, we have been in charge of numerous brand, communication and reporting projects for Städtische Werke Magdeburg. Together we realise creative and unusual annual reports with which SWM positively stands out on the energy market and clearly differentiates itself from the competition. In its reports, Städtische Werke Magdeburg "reinvents" itself time and again, in form and content.
SWM's unconventional annual report show that a supposedly dry subject like an annual report can very well be a platform for charging a brand with emotions and creating impact.
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