Bosch: Optimising the Corporate Design
Since 2018, wirDesign has been developing the brand identity of the Bosch brand. As the lead agency, we work in close cooperation with the corporate design team of Robert Bosch GmbH and other agencies.
Bosch – sharpening the brand through corporate design evolution
Optimisation of symbol/logotype
and brand codes
Brand portal and guidelines
International design support and training
Collaboration with other business areas
A professional, consistent brand identity for Bosch: We have created a clean, digital »look & feel« across all touchpoints combined with positive user and brand experience. This way, we strengthen the perception of Bosch as a leading AIoT company.
Together, a substantially simplified corporate design was created, the »Bosch Brand Guide« and all its style guides and touchpoints were revised. We reviewed and refined individual brand codes and optimised them for accessibility or digital representations.
We are the global point of contact for design training for beginners, advanced designers and specialists and provide corporate design support for all Bosch employees and creative service providers, as well as Bosch Power Tools Professional and Bosch Power Tools Home & Garden.