A professional, consistent brand identity for Bosch: We have created a clean, digital »look & feel« across all touchpoints combined with positive user and brand experience. This way, we strengthen the perception of Bosch as a leading AIoT company.
Together, a substantially simplified corporate design was created, the »Bosch Brand Guide« and all its style guides and touchpoints were revised. We reviewed and refined individual brand codes and optimised them for accessibility or digital representations.
We are the global point of contact for design training for beginners, advanced designers and specialists and provide corporate design support for all Bosch employees and creative service providers, as well as Bosch Power Tools Professional and Bosch Power Tools Home & Garden.
