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Space for creativity. A guide for the future.

In a world where the boundaries between physical and digital reality are becoming increasingly blurred, Bosch is setting new standards in spatial design with a style guide for virtual and extended reality.

Bosch – Style guide for VR and XR

Industry
Conglomerate

Services
Use Case Evaluation
3D Modelling
Style guide

The new style guide for virtual and extended reality expands Bosch's brand presence into digital dimensions in a meaningful and sustainable way and shows how flexibility and creative visions can pave the way for tomorrow.

We have created a framework that transfers the essence of the Bosch corporate design into the virtual world while upholding the values of innovation and quality.
It is not only a practical tool for creatives and tech experts, but also an invitation to shape the future of technology and interaction together.

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By combining clean lines and natural, inviting materials, the style guide enables Bosch employees to design customized applications that reflect the look and feel of the brand.

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Basic elements in the virtual space

The digital space enables creative freedom by using basic elements such as the supergraphic and typography spatially. By transferring the Bosch corporate design into the virtual world, we create visual continuity and innovative product experiences in real and virtual environments with VR and XR technologies.

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A guide that promotes innovation and enriches the brand experience.

»With the style guide, the experience of our brand values and products from the real world can now be recreated in virtual 3D space. For us, this is more than just a transfer: we are laying the foundation for immersive experiences and completely new ways for users to interact with each other and with our products.«

Jörg Heidrich
Corporate/Mobility Marketing Communications
Corporate Design at Bosch

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