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One for all. The new brand font.

The new font of the Volksbanken Raiffeisenbanken

is the visual implementation of their company principle: being there for each other, understanding each other, and clearing the way.

BVR Genos Markenschrift wirDesign

Volksbanken Raiffeisenbanken – Brand Font

Financial Services 

Corporate Design
Brand Management
Digital Brand Portal
Internal Communication
Design Support

The new brand font GenosGFG is the perfect combination of technical compatibility, personality, and accessibility. With the new individual font, the Volksbanken Raiffeisenbanken strengthen their brand at all contact points and create a fresh, open appearance. The new brand font conveys the cooperative values of togetherness and closeness, and thus becomes a characterful and central component of the corporate design.

The GenosGFG, developed together with the typography experts from supertype®, replaces the previous font »Frutiger VR«, which was outdated. With the current industry standard »Opentype«, our customer is now up to date when it comes to digital requirements.

»With our new individual font, we have taken the opportunity to strengthen our brand at all contact points and to determine the character set according to our wishes. We stand for cooperation, participation, and accessibility. So does our new font!«


Florian Kinast
Team Lead Brand Strategy
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken

Geno-Typo-BVR wirDesign


For the best readability at every touchpoint

An accessible and friendly font: for all people, for a strong brand. To ensure that everyone can read the messages and figures of the Volksbanken Raiffeisenbanken optimally, we had the readability and accessibility checked in a study by »Sozialhelden« (Social Heroes - a registered, non-profit organisation in Berlin), and people with different visual impairments.



»We have been working on solutions for more participation and accessibility for over 15 years. That's why we were delighted to be asked to review the new font. It is nice to see that a brand thought early on to involve us and learn from us.

I must praise the GenosGFG font, since it is well-designed and has everything an accessible font should have. And it credibly embodies the cooperative values.«


Adina Hermann
Head of Design and Board Member of the »Sozialhelden«



One font for all requirements

The Volksbanken Raiffeisenbanken are taking a big step forward with the new font: The new brand font supports all common requirements for web, office, desktop, print, and app, across all platforms on Mac and PC. This guarantees universal usability at all important touchpoints.


For a strong brand

»It’s a big step for our brand, because next to our brand image and our colours, the font is central to our corporate design.«


Florian Kinast
Team Lead Brand Strategy
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken